The Operating System Behind a Sold-Out, 57%-Margin Pilates Studio — Licensed to 5 Studios This Year.
We build your acquisition system, your retention engine, and your pricing model — done for you, installed inside your studio. The same playbook running 91%+ class occupancy and 57%+ profit margins in our own.
We don't teach what we read in books. We opened and run our own Pilates studio — and everything in The Studio Formula is the exact playbook that made it work. Built by operators, for operators.
Every number on this page comes from one real studio. Here's what it looks like from the inside.
Not a case study. Not a screenshot from a course. The actual operating data behind the system you'd be licensing.
"We're accepting 5 studios as Founding Partners — the system installed directly with you, by the person who built it. That's why there's a hard limit, and why we're not pointing you at a wall of testimonials: this is the first cohort. You'd be early, and priced accordingly."
You'd be working directly with Florian — an e-commerce operator who opened and runs his own Pilates studio. Every system in The Studio Formula is what's actually working there. Not a coach. Not a guru. An operator who'll look at your studio's numbers honestly, tell you whether the Formula fits, and — if it does — build the systems for you and install them with you, founder-led.
Six systems, installed inside your studio.
This isn't a course you watch. It's an operating system we build into your business — class economics, acquisition, retention, instructor leverage, pricing, and the dashboards that hold it together.
Your full paid-acquisition stack — built for you. Ad creative angles, audience setup, landing-page flow, lead-to-booking automation. The same direct-response system filling our studio, configured for yours.
Your membership and recurring-revenue infrastructure — installed. Onboarding flow, member nurture, win-back automation, lifecycle communications. Predictable monthly income instead of scrambling for drop-ins.
Your pricing structure rebuilt for margin — packages, intro offers, member tiers, drop-in economics. Built around 57%+ margin from day one, not retrofitted onto industry averages.
The schedule, instructor, and capacity model behind 91%+ occupancy. Class mix, scheduling rules, capacity targets, performance-based instructor compensation — done for you.
The numbers you should be tracking — and the dashboards that track them. Occupancy, CAC, LTV, retention, margin. The view of your studio you've never had.
All five systems above, installed with you over a defined integration window — by the founder directly. Not a course you watch alone. Not a support ticket. Founder-led, end-to-end.
You bring the studio. We bring the system.
The Studio Formula is not for everyone — and we're explicit about it.
We're accepting five Founding Partners. The right way to use the Strategy Call is to figure out if you're one of them. Here's the honest filter.
This is for you if…
- You own and operate a boutique fitness studio — Pilates, yoga, barre, cycling, boxing, HIIT, functional.
- You're the decision-maker (or a co-owner who can decide with one other person).
- Your studio is open and running, or you're months from launch with capital allocated.
- You're past the survival phase and ready to operate the studio like a real business.
- You can invest $5,000+ to install the systems — and you want to.
This is not for you if…
- You're looking for a passive investment or a turnkey franchise you never touch.
- You want a $97 course you watch on Sunday — that's not what this is.
- You're hoping to validate the idea of opening a studio before you've committed.
- Your business is in survival mode and $5K is genuine financial risk.
- You'd rather hire a coach for $300/month and figure it out yourself.
45 minutes. Your studio's numbers. An honest read on whether this fits.
With the founder, not a sales rep. We look at where your studio actually is — and whether the Formula moves it. If it doesn't, we'll tell you, plainly.
The Strategy Call is genuinely an assessment. If the Formula won't work for your studio, we'll say so on the call — no pitch theatre.
You work directly with the operator who built the system — through integration and beyond. Not a support ticket.
Every figure here comes from one operating, profitable studio — which you're welcome to examine in detail on the call.
After you choose a time, you'll complete a short application. We review every one — Strategy Calls are reserved for studio owners genuinely ready to look at this seriously.
Five studios this year. One operating system, proven in a real business. If you're an owner ready to run sold-out, margin-protected classes — book your call.
Book Your Strategy Call — 5 Founding Slots