The Studio Formula — We Fill Your Studio. You Run It.
For Owners Of Open, Operating Boutique Studios

We Fill Your Studio.
You Run It.

Watch the short video below — then, if it's a fit, book your Strategy Call.

Book Your Free Strategy Call 45 minutes, with the founder · A genuine fit assessment, not a pitch

You didn't open a studio to become a marketer. We build and run your client acquisition — ads, landing page, follow-up — so new clients arrive every week without you chasing them. The same machine running 91%+ class occupancy and 57%+ profit margins in our own studio.

91%+
Class Occupancy
57%+
Profit Margin
Owner
Off The Floor
What A Full Studio Actually Looks Like

Every number here comes from one real studio. Ours.

Not a case study bought from someone else. Not a screenshot from a course. The operating data of the studio this machine was built in — and still runs.

91%
Average class occupancy. The difference between a studio that survives and one that compounds.
57%
Profit margin — not revenue. Margin. The number boutique fitness almost never publishes.
Recurring-revenue membership base. Predictable monthly income — not a scramble for the next drop-in.
Performance-based instructor pay. Your largest cost, structured so growth widens margin instead of eroding it.
Book Your Free Strategy Call 45 minutes, with the founder · An honest read on your occupancy
Why This Works

"Almost nobody running ads for studios has ever owned one. We do. Every campaign we run for you is built on what actually fills a real studio — ours. We don't hand you a playbook and wish you luck. We run it, and we stay on the hook for the result."

Built By Operators · Not Coaches
Florian, founder of The Studio Formula, inside the studio
Who You'd Be Working With

You'd be working directly with Florian — a paid-acquisition operator who opened a Pilates studio and has never taught a class in it. He hired instructors from day one and built the business around them. Not a coach. Not a guru. The person who'll look at your numbers honestly, tell you whether we can fill your studio, and — if we can — run the campaigns himself.

What We Actually Do

One job: a predictable flow of new clients through your door.

This isn't a course you watch. It's a client acquisition machine we build and then run for you — while you keep doing what you're already good at.

01
Ads Built For Studios — Run By Us

Meta and Google campaigns, written, launched and managed by us. Not templates you run yourself. A competent agency charges $2,000–$3,000/month to manage an account — and most won't touch a studio your size. The ones who will are running your campaign between an e-commerce client and a dentist. We own a studio. Every ad is built on what actually fills one.

02
The Page That Converts Them

The landing page and booking flow that turns an ad click into someone standing in your reception. Built, tested, and optimised against real numbers — not a template with your logo dropped on it.

03
Follow-Up That Runs Without You

Most studio enquiries die in an unanswered DM. We install the automated follow-up that books them into an intro class — running whether you're on the floor, at the desk, or asleep.

04
And What Happens After They Arrive

Included, not the headline: your intro offer economics, membership structure, and the path from first class to recurring member. Filling the room only matters if each spot earns what it should.

You bring the studio. We bring the clients.

Book Your Free Strategy Call See if we can fill your studio · No obligation
Is This A Fit?

We turn most applications down. Here's the honest filter.

We only take studios we're confident we can fill. If that's not yours, we'd rather tell you on the call than take your money.

This is for you if…

  • Your studio is open and operating — Pilates, yoga, barre, cycling, HIIT, functional.
  • Your evenings fill but your daytime classes run half-empty.
  • You convert the people who walk in — your problem is that not enough of them do.
  • You can fund ad spend on top of the fee, and you want to.
  • You're the decision-maker, and you'll give it a real 90 days.

This is not for you if…

  • You haven't opened yet. We optimise real numbers — you don't have any yet.
  • You can't put money behind ads on top of the fee.
  • You want a $97 course you watch on a Sunday.
  • You're in survival mode, where this would be genuine financial risk.
  • You want results in 30 days. Paid acquisition needs 90.
Book Your Free Strategy Call If you read the left column and nodded · Let's talk
Book Your Strategy Call

45 minutes. Your occupancy. What a full studio is worth to you.

With the founder, not a sales rep. We look at your real occupancy, your empty daytime slots, and what filling them is actually worth per month. If we can't move it, we'll tell you plainly.

A real fit assessment

Genuinely an assessment. If we can't fill your studio, we'll say so on the call — no pitch theatre.

Founder-led, not a queue

You work directly with the operator who built the machine — and who runs your campaigns. Not a support ticket.

We only win if you fill

We agree an occupancy target on our first call. If you've done your part and we haven't hit it, we keep working free until we do.

After you choose a time, you'll complete a short application. We review every one — Strategy Calls are reserved for studio owners genuinely ready to look at this seriously.

Every month you wait, the empty spots stay empty — and the studio down the road that is advertising takes the clients that should have been yours.

Book Your Free Strategy Call
The Studio Formula

Client acquisition for boutique fitness studios · Founder-led, done for you

© The Studio Formula · Built on a real, operating studio